Step One is Goal Setting.

Step Two: the Plan. After we have determined where we are, and where we want to be, the plan figures out the best way to get there. It takes into account reality: you only have so much time, only so many people as resources, and only so much money.

The strategic marketing plan is developed that is goal-oriented and reality based. The marketing focus is created that is carried throughout the campaign. The type(s) of media are developed; why we use this media, what we hope to gain, and how they work together to form a synergistic message in the mind of the prospect. The resources required are elaborated on, as well as any obstacles in the way are brought to light, with a plan to overcome them.

The final step in the planning phase is developing a timetable and finalizing the budget. The timetable calendars when different media are running. The budget deals with media costs, as well as anything that is required (such as training).

The plan gives us a map by which we can reach our objective. The final step is the execution of the plan...>>